The brand name
The name of the brand
The name "du Rébecca" comes from the expression "Faire du rébecca" . It is an old French expression, outdated and slang, which means "to revolt, to resist" .
It serves as a kind of leitmotif. A call to action, to movement.
Not to be defeated.
To resist societal expectations.
To denounce injustices.
Listen to yourself, put energy into creating enjoyable projects. For yourself and for others.
"Du rébecca" is a small, deeply personal rebellion. Yet, it is meant to be shared, should your heart be willing.